The dropoff from 1 to 100 is significant.
Google.com has 28 billion visits, but a website like Citi.com (ranked 98) only has 53 million visits a month. That’s a 500x difference!
Meanwhile, a website like ours (visualcapitalist.com) gets one million visits per month, and is ranked 33,000 in the United States – a 50x difference from Citi. Further down the trail – there are literally millions of tiny websites that get thousands or just hundreds of visits per month, and some that don’t get any love at all.
The whole distribution is quite fascinating, and it is clear that the spoils go overwhelmingly to the very top of the food chain. However, that also means that there is an entire world of millions of websites out there that almost no one (except Google’s crawler) has ever seen.
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